Trademark Usage Guidelines

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Trademark Usage Guidelines

eGlobal’s trademarks and brands are eGlobal intellectual property and are among our most valuable assets. In order to preserve and protect these brands, it is essential that they are used properly. Follow these Guidelines and our Brand Style Guide for using eGlobal’s trademarks and brands properly in all communications, documents, and electronic messages.

These Guidelines apply to eGlobal employees, customers, partners, licensees, outside vendors, and other third parties. If you are a Licensee of an eGlobal trademark or logo, your license agreement may have particular usage guidelines different than provided here. If so, please follow the specific guidelines in your agreement. If you are a Licensee but have not been provided with special guidelines for usage of eGlobal brands, then these Guidelines apply to your usage of eGlobal brands.

You may reference eGlobal’s products and services using the eGlobal trademarks, so long as such references are: (1) truthful, fair, and not misleading, and (2) comply with these Guidelines, which may be modified from time to time by eGlobal in its sole discretion. The eGlobal trademarks and brands should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by eGlobal or any of its subsidiaries.

Specific Do’s and Dont’s

Trademark Notices

Properly designate the status of eGlobal’s trademarks by using the correct trademark symbol (® or ™) reflecting eGlobal’s ownership of particular marks as set forth below. Also include an attribution of eGlobal’s ownership in the following format: “                                                                                                                                  is a trademark of eGlobal”,

  • In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
    • Properly designate (with ® or ™) all of eGlobal’s trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy; and
    • In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
  • In newsletters, magazines, and publications containing multiple articles:
    • Properly designate (with ® or ™) all of eGlobal’s trademarks on the first occurrence in the document, in headlines and on the first occurrence in every article in which they are used. 
  • In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
    • Properly designate (with ® or ™) all of eGlobal’s trademarks on the first occurrence in the document, in headlines, and on the first occurrence in every article in which they are used.
  • In all charts or graphs, properly designate trademarks (with ® or ™).
  • On all packaging, always use the trademark symbol in every reference.

Trademarks are Singular Adjectives, Not Verbs and Should Not be Made Possessive

Use the eGlobal trademarks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service (e.g., “the eGlobal® help desk platform rocks”). eGlobal trademarks should not be used in plural or possessive form or as verbs.

References to eGlobal

When eGlobal is used to refer to our company, eGlobal rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. Neither the™ nor ® symbol should accompany references to eGlobal as a company. Example:

Correct: eGlobal is now offering its customers more choices than ever.

Incorrect: eGlobal® is now offering its customers more choices than ever.

Ownership Assertion

Do not assert rights over any eGlobal brand whether by incorporating an eGlobal brand into your own product or service names, trademarks, logos, company names, or domain names or seeking a trademark or domain name registration for any term that includes an eGlobal brand.

eGlobal Logo Use

Do not make unlicensed use of eGlobal logos, such as the eGlobal logo listed below. Third party use of eGlobal logos requires a license or written permission from eGlobal. If you are interested in obtaining a license to use an eGlobal trademark or logo, contact us to discuss your proposed use.

Style of Use

When using eGlobal’s trademarks: (i) follow the style and usage guidelines available in our Brand Style Guide; (ii) use our Logos exactly as they appear here, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (iii) allow for clear space around our Logo; and (iv) maintain the legibility of our Logos and keep them sharp, clear, and well-produced. When using our Word Marks, you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalization.

No Trademark Bidding

Unless expressly permitted in an agreement between you and eGlobal, you may not bid on a eGlobal trademark (or any variant or extension thereof) as a keyword on any search engine, or use a eGlobal trademark (or any variant or extension thereof) in any form of paid advertising including, but not limited to, paid social and display advertisements.

No Tarnishment

You may not use an eGlobal trademark in a disparaging or degrading manner.

eGlobal Logos

The following is an illustrative, non-exhaustive list of logos and trademarks owned by eGlobal. Because this list of logos and trademarks and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of eGlobal’s trademark or other intellectual property rights in that name or logo.

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